Introduction
The reduction of smoking rates continues to be a high priority for the Louisville area. The high prevalence of adult and youth smoking significantly impacts o ur community both physically and financially. The KHA Smoking Taskforce focuses on tobacco-related policy issues that impact community health.
Youth Smoking Social Norming Campaign
In 2005, the Kentuckiana Health Alliance Smoking Taskforce joined forces with the Jefferson County Smoke-Free Coalition's Schools & Youth Taskforce. Together these groups are working with several community partners on a "Social Norming" campaign intended to reduc e youth smoking rates in Jefferson County.
The Positive Social Norms Poster Challenge (PSNPC) is an electronic poster competition sponsored by the Kentuckiana Health Alliance and the Louisiville Metro Tobacco Free Coalition. The goal of the challenge is for students to design posters that effectively conveys the message that most students DO NOT smoke.


Positive Social Norms Youth Team Information & Forms
2008-2009 Positive Social Norms Poster Challenge Flyer
2008-2009 Positive Social Norms Poster Challenge Guidelines and Forms
2008-2009 Social Norms Catalog of Posters
Sample Social Norms Evaluation Tool: Pre-Test & Post-Test Survey
Kentucky State Tax Increase Advocacy
In 2004, the Kentuckiana Health Alliance sent a letter to Governor Fletcher & Kentucky Legislators recommending a state tax increase on tobacco products purchased in Kentucky.
Click here to see a copy of the letter.
In March 2005, the Kentucky legislation took a historical step in protecting kids and taxpayer's from tobacoo's devastating effects by voting to increase the lowest-in-the nation cigarette tax by 27 cents, to 30 cents a pack. Studies show every 10% increase in the price of cigarettes reduces youth smoking by about 7% and consumption by about 4%.
Taskforce Collaborators
Organizations represented on the Kentuckiana Health Alliance Smoking Taskforce:
- American Cancer Society
- Healthcare Excel
- Jewish Hospital
- Kosair Children's Hospital Child Advocacy
- Norton Healthcare
- Jefferson County Smoke Free Coalition Schools & Youth Task Group
